Senior-Led Research for High-Stakes Moments and Everyday Clarity

Waypoint Insights helps teams cut through complexity and make confident decisions with custom research solutions and support.

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A Boutique Agency Built for Impact

Embedded Research Leadership

Insight Consulting & Capability Building

Embedded Research Leadership

Waypoint Insights offers fractional research leader services tailored for Fortune 1000 teams and scaling organizations. We lead stakeholder discovery, scope vendors, oversee execution, and socialize insights — seamlessly embedded in your process.

Custom Research Engagements

Insight Consulting & Capability Building

Embedded Research Leadership

Our custom marketing research offerings include mixed-method, multi-phase approaches that combine qualitative depth, quantitative rigor, and AI-enabled analytics. As a leading marketing research consultancy, we specialize in segmentation, brand positioning, product optimization, and more.

Insight Consulting & Capability Building

From research audits and roadmap design to team training and in-house capability building, Waypoint Insights offers clear guidance for teams building toward research maturity.

Led by a Research Executive Who’s Been in Your Shoes

About

What Makes Us Different

Senior Expertise

Every engagement at Waypoint Insights is led by a seasoned research executive, ensuring that our custom marketing research projects are not handed off to junior teams. This approach reflects our commitment to providing top-tier insights consulting as a leading marketing research consultancy.

High-Touch Approach

At Waypoint Insights, we prioritize direct communication and proactive project management, ensuring seamless collaboration in our custom marketing research and insights consulting services.

Proven Success

Trusted by industry leaders, Waypoint Insights delivers custom marketing research and insights consulting that shapes strategy and drives results.

Scalable Support

With Waypoint Insights and a trusted network of research partners and platforms, we can scale while ensuring that strategy remains senior-led.

Lee is a luminary in customer and consumer research and in driving insights from that research into action. He gets how to drive insights to action from the C-suite down to the sales floor/bank branch/etc. on operations. He has high integrity and works hard to understand your business.

Former CAO, Top 10 U.S. Bank

Let's Talk About Your Next Big Decision

Whether you need to scope a strategic initiative, design a custom market research study, or elevate your research capabilities — let’s explore how Waypoint Insights can help as your trusted insights consulting and marketing research partner.

Waypoint Insights

info@waypoint-insights.com

Senior-Led Research for High-Stakes Moments and Everyday Clarity

A Boutique Agency Built for Impact

Embedded Research Leadership

Insight Consulting & Capability Building

Embedded Research Leadership

Custom Research Engagements

Insight Consulting & Capability Building

Embedded Research Leadership

Insight Consulting & Capability Building

Insight Consulting & Capability Building

Insight Consulting & Capability Building

Led by a Research Executive Who’s Been in Your Shoes

What Makes Us Different

Senior Expertise

High-Touch Approach

Proven Success

Scalable Support

Lee is a luminary in customer and consumer research and in driving insights from that research into action. He gets how to drive insights to action from the C-suite down to the sales floor/bank branch/etc. on operations. He has high integrity and works hard to understand your business.

Let's Talk About Your Next Big Decision

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