Meet the Founder
Lee Streu | Principal, Waypoint Insights
With over 30 years in marketing research, Lee has designed and led more than 1,000 custom research engagements for some of the world’s most respected brands from both the corporate and consultant sides, including JPMorgan Chase, Bank of America, Abbott, HP, Nationwide, Discover, Coca-Cola, TIAA, Novartis, and Salesforce.
A trusted advisor to insights teams, CMOs, and strategy leaders alike, he is known for:
- Designing custom methodologies that unlock clear strategic direction
- Navigating complex internal dynamics with empathy and finesse
- Turning data into stories that drive real decisions
Certifications & Credentials:
- RIVA – Certified Moderator
- MBA – UNC Charlotte
- BS – Babson College
- AMA Award Winner
- Chase Gold Supplier (2017–2025)
Today, Lee leads every Waypoint engagement personally — backed by a trusted network of platform partners, moderators, and analysts who share his commitment to excellence.