Research That Moves Decisions Forward

For organizations that need senior-level research strategy without adding headcount.

We integrate directly with your team — serving as your fractional Research Manager to:

• Translate business questions into researchable objectives
• Identify and manage best-fit vendors
• Align internal stakeholders
• Oversee execution from kickoff to delivery
• Finalize reporting and socialize findings internally

This is ideal for teams navigating capacity gaps, leadership transitions, or rapid scaling. 

End-to-end execution of tailored, consequential research.

We take on complex, custom-designed studies that answer strategic questions — often using multi-phase, multi-modal approaches. Each engagement is crafted from scratch, grounded in business needs.

Types of projects we take on include:

• Customer segmentation & persona development
• Brand positioning, value prop testing, and message optimization
• Product and concept testing (including conjoint/MaxDiff)
• Journey mapping and customer experience studies
• AI-powered analytics: NLU on open-ends, BNNs for driver modeling

You’ll get methodological rigor, design alignment, and results that are immediately actionable. 

For growing teams or organizations in transformation.

Whether you need to establish an insights function or refine what you already have, we offer strategic guidance to elevate your research capacity.

Consulting engagements include:

• Research planning and roadmap design
• Audit of past research and vendor spend
• Internal training on methodology or vendor selection
• Platform/vendor selection guidance 

This is ideal for startups, new CMOs, or marketing/strategy teams without a formal insights leader. 

Deep conversations that drive smart decisions.

We moderate and design qualitative research that uncovers the “why” behind behavior. With a strong background in both exploratory and evaluative techniques, we help clients use qualitative work to shape direction — not just fill in the gaps.

Services include:

• Focus groups (in-person, virtual, or hybrid)
• In-depth interviews (IDIs) with B2C, B2B, or healthcare audiences
• Online discussion boards, journaling, and community approaches
• Stakeholder or employee interviews

RIVA-certified and highly experienced, we bring both discipline and warmth to every conversation. 

 If you're looking for long-term trackers, ad testing, or something else — let’s talk. If it’s not in our wheelhouse, we’ll connect you to someone we trust.